<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0">
<channel>
   <title>Blog Wit 2.0 | Marcin Sochacki (Wanted)</title>
   <link>http://wanted.eu.org/en/</link>
   <description>Marcin Sochacki (Wanted): personal blog with opinions, thoughts, news about the Web and Internet.</description>
   <language>en</language>
   <copyright>Copyright 2006-2007 Marcin Sochacki</copyright>
   <ttl>60</ttl>
   <pubDate>Sun, 06 Apr 2008 11:25 GMT</pubDate>
   <managingEditor>wanted @ linux.gda.pl</managingEditor>
   <generator>PyBlosxom http://pyblosxom.sourceforge.net/ 1.4.1 7/27/2007</generator>
<item>
   <title>It&apos;s pronounced “Koo-bee-tza”!</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/i_like_it/sport/its_pronounced_koo_bee_tza</guid>
   <link>http://wanted.eu.org/en/i_like_it/sport/its_pronounced_koo_bee_tza</link>
   <description><![CDATA[
<p>
In a few moments the show in Bahrain with our Robert Kubica's main role will
start. And the foreigners should really learn how to pronounce the name,
cause they will really need it :-)
</p>
<p>
How to celebrate Kubica's Pole Position? As an experiment I bought
Lithuanian wheat beer <a href="http://www.svyturys.lt/">Švyturys</a>.
</p>

<div class="i" style="width: 336px">
<img src="/i/_misc/svyturys.jpg" width="120" height="336" alt="Švyturys" /><p>Švyturys</p></div>


]]></description>
   <category domain="http://wanted.eu.org/en/">/i_like_it/sport</category>
   <pubDate>Sun, 06 Apr 2008 11:25 GMT</pubDate>
</item>
<item>
   <title>Oh, fsck! A new exploit for Linux</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/computers/linux/oh_fsck</guid>
   <link>http://wanted.eu.org/en/computers/linux/oh_fsck</link>
   <description><![CDATA[
<p>
There's a new Linux <a
href="http://www.milw0rm.com/exploits/5092">local root exploit</a>,
working in kernels 2.6.17 – 2.6.24.1. It's a long time since such a big
hole was found in so many kernel versions at once. The exploit was confirmed
to work in Ubuntu, Debian, Fedora and possibly many more. So it looks like
we'll need a run of quick updates, goddamnit! The hole was found in <a
href="http://manpage.b0red.de/2+vmsplice"><code>vmsplice()</code></a>
function, which by the way can be easily disabled at kernel compilation
stage.
</p>

<p>
Fortunately there already exists a quick
<a
href="http://www.ping.uio.no/~mortehu/disable-vmsplice-if-exploitable.c">fix</a>
working on a live system (it doesn't require to reinstall the kernel).
</p>
<p>
The exploit in action:
</p>
<div class="codex">
<pre>
wanted@fafik:&nbsp;/crack/local-root-exp$ gcc exp.c -static -Wno-format
wanted@fafik:&nbsp;/crack/local-root-exp$ ./a.out
———————————–
 Linux vmsplice Local Root Exploit
 By qaaz
———————————–
[+] mmap: 0x0 .. 0x1000
[+] page: 0x0
[+] page: 0x20
[+] mmap: 0x4000 .. 0x5000
[+] page: 0x4000
[+] page: 0x4020
[+] mmap: 0x1000 .. 0x2000
[+] page: 0x1000
[+] mmap: 0xb7ede000 .. 0xb7f10000
[+] root
root@fafik:&nbsp;/crack/local-root-exp# id
uid=0(root) gid=0(root)
groups=4(adm),20(dialout),24(cdrom),25(floppy),29(audio),30(dip),44(video),46(plugdev),106(lpadmin),107(admin),1000(wanted)
</pre>
</div>

]]></description>
   <category domain="http://wanted.eu.org/en/">/computers/linux</category>
   <pubDate>Mon, 11 Feb 2008 00:59 GMT</pubDate>
</item>
<item>
   <title>Rule no 3: Spammers are stupid</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/computers/spam/rule_no_3</guid>
   <link>http://wanted.eu.org/en/computers/spam/rule_no_3</link>
   <description><![CDATA[
<p>
The post title comes from the well known in anti-spam community <a
href="http://bruce.pennypacker.org/spamrules.html">list of spammer
rules</a>. A few days ago I received a spam e-mail on one of my servers,
which wouldn't be of any interest except for the unusual addressee.
</p>

<pre>
From: Ann Sangolt &lt;Fraser76@equitec.com&gt;
<strong>To: mailer-daemon &lt;mailer-daemon@&hellip;&gt;</strong>
Subject: Job for you
Date: Mon, 28 Jan 2008 01:49:04 -0800

Hello!

Our company would like to offer you the following position: Assistant
Manager.

This is part-time home-based position. You'll need no money and no
specialskills to start. This job requires only few hours
during the week and isavailable on the whole territory of Poland. You can
easily combine it with yourmain employment.

If you are interested and would like to know more about our company and
positionoffered, please drop me a line to:
poland@inax-trading.com

Thank you.

Have a nice day.
</pre>
<p>
For your information, mailer-daemon@ is an administrative address assigned
to the mail server software, not a specific person. So it seems they offer
an interesting job for our server, I shall ask if he is interested in
managerial position :-) On the other hand though, the machine could then
rebel against me like in <a
href="http://www.imdb.com/title/tt0083658/">Blade Runner</a>. Nah, I'll
better keep quiet :-)
</p>

]]></description>
   <category domain="http://wanted.eu.org/en/">/computers/spam</category>
   <pubDate>Thu, 31 Jan 2008 01:47 GMT</pubDate>
</item>
<item>
   <title>Bye bye, SCO!</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/computers/other/bye_bye_sco</guid>
   <link>http://wanted.eu.org/en/computers/other/bye_bye_sco</link>
   <description><![CDATA[
<p>
Recently <a
href="http://linux.slashdot.org/article.pl?sid=07/12/27/1438204">NASDAQ
stock exchange</a> said goodbye to SCO, when their stock price dropped to

<a href="/i/_misc/scox.png" onclick="return pop('/i/_misc/scox.png',512,288,'Historical stock price of SCO');" title="Historical stock price of SCO">
practically zero</a>,
and the company filed for bankruptcy. I'm quite disappointed though, that it
lasted for so long and they still had enough cash for day to day operations
even though courts confirmed they used <acronym title="Fear, Uncertainty,
Doubt">FUD</acronym> practices. As it turned out, SCO doesn't have any
intellectual property rights for Linux source code, as they claimed with all
the bells and whistles in 2003.
</p>

<p>
Today their stance is rather modest. It's interesting that the biggest
banner on <a href="http://www.sco.com/">SCO's home page</a> is devoted
to&hellip; a patch for their commercial Unix systems related to daylight
savings time change in the U.S. and Canada in 2007. It is thus a bit
of a latecomer, at the moment. It shows exactly the state of the company
going down – it's a shame it took so long and cost so much nerves. Die SCO,
die!
</p>

<div class="i" style="width: 350px">
<a href="/i/_misc/sco_homepage.png" onclick="return pop('/i/_misc/sco_homepage.png',722,509,'SCO home page and a huge banner');">
<img src="/i/_misc/m_sco_homepage.png" width="350" height="247" alt="SCO home page and a huge banner" /></a><p>SCO home page and a huge banner</p></div>


]]></description>
   <category domain="http://wanted.eu.org/en/">/computers/other</category>
   <pubDate>Wed, 02 Jan 2008 01:10 GMT</pubDate>
</item>
<item>
   <title>Christmas gingerbread</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/i_like_it/photo/christmas_gingerbread</guid>
   <link>http://wanted.eu.org/en/i_like_it/photo/christmas_gingerbread</link>
   <description><![CDATA[
<p>
As some of my regular readers might have noticed, the frequency of new blog
posts dropped recently. I hope that being a just baked young father is a
good enough excuse for that :-)
</p>
<p>
Regarding baking – today the whole family under the direction of my loved
wife baked gingerbread cookies for Christmas. Yummy and lasting, they can
even stay edible for several months, which is a nice feature for geeks and
students. Highly recommended, if needed I can share the recipe. The wife
can't be shared, I'm afraid.
</p>


<div class="i" style="width: 250px">
<a href="/i/20071223-pierniki/pierniczki.jpg" onclick="return pop('/i/20071223-pierniki/pierniczki.jpg',600,408,'Christmas gingerbread');">
<img src="/i/20071223-pierniki/m_pierniczki.jpg" width="250" height="170" alt="Christmas gingerbread" /></a><p>Christmas gingerbread</p></div>


]]></description>
   <category domain="http://wanted.eu.org/en/">/i_like_it/photo</category>
   <pubDate>Sun, 23 Dec 2007 22:47 GMT</pubDate>
</item>
<item>
   <title>Google says “B” in paid links case</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/computers/google/google_says_b_in_paid_links_case</guid>
   <link>http://wanted.eu.org/en/computers/google/google_says_b_in_paid_links_case</link>
   <description><![CDATA[
<p>
Several months ago Google publicly said “A” <a
href="/en/computers/google/paid_links_considered_harmful">by including paid
links</a> among forbidden methods of SEO. Users were encouraged to report
pages using such links and the spam fighting team, which has <a
href="http://www.mattcutts.com/blog/">Matt Cutts</a> in the ranks, worked on
an algorithm to detect such pages.
</p>
<p>
Regardless of clear signs that paid links, as one of the techniques used to
cheat search engines are not allowed, during those months Google AdWords and
AdSense still allowed the companies working in paid links business to
run ads. The problem was widely commented on many sites as a sign of
duplicity from Google, on one hand fighiting with illegal SEO in organic
results and on the other allowing the same companies to run ads via
AdWords/AdSense and indirectly making money on the business.
</p>

<p>
Today Google says “B” in the case of paid links. Indeed it does it quite
late, but in the end Google turns out to do the right thing by removing ads
run against the regulations. As Matt Cutts put it in <a
href="http://www.mattcutts.com/blog/selling-links-that-pass-pagerank/#comment-117601">several</a>
<a href="http://blogoscoped.com/forum/117032.html">comments</a>, after a
chat with ads team the problem was recognized and <a
href="http://adwords.google.com/support/bin/static.py?page=guidelines.cs&amp;topic=9271&amp;subtopic=9279&amp;answer=73762">policy</a>
will be enforced from now on.
</p>
<p>
Until now the search results for keyword “PR8” (i.e. PageRank 8) looked
like this:
</p>

<div class="i" style="width: 502px">
<img src="/i/_misc/pr8-query-before.png" width="502" height="387" alt="PR8 query results before the change" /><p>PR8 query results before the change</p></div>

<br style="clear: both" />
<p>
and today they look quite different:
</p>

<div class="i" style="width: 502px">
<img src="/i/_misc/pr8-query-after.png" width="502" height="302" alt="PR8 results today" /><p>PR8 results today</p></div>

<br style="clear: both" />
<p>
<small>
<em>(The images are licensed CC-BY-NC and come from <a
href="http://blogoscoped.com/archive/2007-12-02-n40.html">Google
Blogoscoped</a>)</em>
</small>
</p>
<p>
It is a step in good direction both for Google and Internet users. Most
people realize that the fight between spammers and search engines is an
eternal arms race and that it's impossible to separate 100% grain from
chaff. Nevertheless, I reckon that to give up the fight would result in so
much spam in search results, that they would no longer be useful. Organic
results for most queries would not differ much from the ads shown next to
them. The top places would be taken by those who spend the most money on
“promotion”, regardless of their relevancy or usability. I hope we'll
never see such a dark vision of the WWW.
</p>

]]></description>
   <category domain="http://wanted.eu.org/en/">/computers/google</category>
   <pubDate>Thu, 13 Dec 2007 06:00 GMT</pubDate>
</item>
<item>
   <title>PKP leaflet and typography</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/places/tricity/pkp_leaflet_and_typography</guid>
   <link>http://wanted.eu.org/en/places/tricity/pkp_leaflet_and_typography</link>
   <description><![CDATA[
<p>
While being recently at Gdańsk railway station, I was a bit bored and I took
a leaflet from PKP (Polish State Railways). It contains the train schedule
between Gdynia and Hel (there are more, for other routes as well) and it's
obviously nothing special, except for a tiny detail on the back&hellip;
</p>


<div class="i" style="width: 375px">
<img src="/i/_misc/pkp_ulotka1.jpg" width="200" height="375" alt="PKP Przewozy Regionalne leaflet" /><p>PKP Przewozy Regionalne leaflet</p></div>

<br style="clear: both" />
<p>
The last page contains an ad from Plus GSM mobile phone network and a fine
print with an interesting bug:
</p>

<div class="i" style="width: 450px">
<a href="/i/_misc/pkp_ulotka2.jpg" onclick="return pop('/i/_misc/pkp_ulotka2.jpg',800,122,'The fine print from Plus GSM advertisement');">
<img src="/i/_misc/m_pkp_ulotka2.jpg" width="450" height="69" alt="The fine print from Plus GSM advertisement" /></a><p>The fine print from Plus GSM advertisement</p></div>

<br style="clear: both" />
<p>
There is a sentence: “50 godzin na rozmowy w&nbsp;tary?e Elastyczna
300&hellip;”, where the “taryfie” word has a question mark in the middle.
Similar bugs happen from time to time with printing Polish diacritics, but
in this case they happen to be fine.
</p>
<p>
The problem here is with <a
href="http://en.wikipedia.org/wiki/Typographical_ligature">ligatures</a>.
Some letter combinations are connected into one character (glyph) in
traditional typography for aesthetic reasons. For instance, printing the two
letters <em>fi</em> next to each other (like in “taryfie”) causes
unpleasant blending of the dot above <em>i</em> with the tip of <em>f</em>.
It's much better for a professional to design elegant ligatures in font and
then use them with DTP software in print. In practice however, many fonts
don't have ligatures at all. Besides, popular software like MS Office
doesn't support them too.
</p>
<p>
The case above was apparently the result of copying the text between different
applications or the font was changed – the original text contained the
<em>fi</em> ligature and the destination system didn't have it. That's why
it was replaced with the question mark.
</p>
<p>
In case you want to use ligatures in your documents, one of the DTP systems
which support them is LaTeX.
</p>

<div class="i" style="width: 300px">
<img src="/i/_misc/ligatures.png" width="300" height="278" alt="Ligature examples" /><p>Ligature examples</p></div>


]]></description>
   <category domain="http://wanted.eu.org/en/">/places/tricity</category>
   <pubDate>Fri, 16 Nov 2007 12:16 GMT</pubDate>
</item>
<item>
   <title>SKM ticket machines</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/places/tricity/SKM_ticket_machines</guid>
   <link>http://wanted.eu.org/en/places/tricity/SKM_ticket_machines</link>
   <description><![CDATA[
<p>
For several months now there are ticket machines installed on <a
href="http://www.skm.pkp.pl/">Szybka Kolej Miejska</a> (SKM, the suburban
railway in Tricity, Poland) platforms. Recently, I had the opportunity to
test the devices myself and here is my review.
</p>

<div class="r">

<div class="i" style="width: 250px">
<a href="/i/20071103-SKM_Redlowo/004.jpg" onclick="return popp('/i/20071103-SKM_Redlowo/004.jpg','SKM ticket machine');">
<img src="/i/20071103-SKM_Redlowo/m_004.jpg" width="188" height="250" alt="SKM ticket machine" /></a><p>SKM ticket machine</p></div>

</div>
<p>
The idea to install ticket machines is indeed praiseworthy. In most Western
cities you can no longer find human operated ticket desks because they are
more expensive than hardware. Surely the initial cost of the devices must be
quite high, until the system is fully developed, but in the long term the
machines save a lot of time and are very practical.
</p>
<p>
The SKM stops are equipped with German made ticket machines from <a
href="http://www.elgeba.de/cms/index.php?lang=en">Elgeba Gerätebau GmbH</a>.
They look pretty solid, have a touch screen, accept coins and notes, return
change – all in all they do what's expected.
</p>
<p>
Now let's say a few bitter words about the machines' drawbacks. First of
all, I was never able to pay with more than a 10 zloty note. When I tried a
20 zloty note in several machines it was always rejected due to lack of
change. It seems quite unlikely for the machine to not have enough change –
I rather suspect some strange limitation in the configuration.
</p>
<p>
The most important problems are related to usability and quality of the
graphical interface. The <abbr title="Graphical User Interface">GUI</abbr>
was clearly not designed by a usability expert. There are too many options
visible at any given time, lots of buttons, bad choice of colours. It could
have been done better, especially the destination station choice dialog.
</p>
<p>
According to European trends in Poland, the interface is available in two
foreign languages – English and German. Pressing a flag does switch to the
language of choice.
</p>

<div class="i" style="width: 250px">
<a href="/i/20071103-SKM_Redlowo/001.jpg" onclick="return popl('/i/20071103-SKM_Redlowo/001.jpg','English interface');">
<img src="/i/20071103-SKM_Redlowo/m_001.jpg" width="250" height="188" alt="English interface" /></a><p>English interface</p></div>

<br style="clear: both" />
<p>
However, let's see what happens when we select <em>Help</em>? We see the
help text in Polish! Absolutely stupid, all they would need is one hour of
translator's work to translate the few screens of help text. Beneath we can
see the translated <em>Main Menu</em> and <em>Previous</em> buttons; the
middle part is however useless to foreigners.
</p>

<div class="i" style="width: 250px">
<a href="/i/20071103-SKM_Redlowo/003.jpg" onclick="return popl('/i/20071103-SKM_Redlowo/003.jpg','English interface – Help option');">
<img src="/i/20071103-SKM_Redlowo/m_003.jpg" width="250" height="188" alt="English interface – Help option" /></a><p>English interface – Help option</p></div>

<br style="clear: both" />
<p>
Looking through the help screens I found a schematic map of SKM's network.
Unfortunately it was hopeless. Stop names are almost unreadable. People from
Tricity don't need the map cause they know it by heart, but for tourists it
is invaluable help. Shame it was so messed up. The photo below is not of bad
quality, the map really does look like that.
</p>

<div class="i" style="width: 250px">
<a href="/i/20071103-SKM_Redlowo/005.jpg" onclick="return pop('/i/20071103-SKM_Redlowo/005.jpg',800,600,'SKM network map');">
<img src="/i/20071103-SKM_Redlowo/m_005.jpg" width="250" height="188" alt="SKM network map" /></a><p>SKM network map</p></div>

<br style="clear: both" />
<p>
Summing up, the idea is great, the result not so much. Fortunately, the
software can be surely easily fixed and the hardware seems quite solid. I
hope SKM will fix the above problems.
</p>

]]></description>
   <category domain="http://wanted.eu.org/en/">/places/tricity</category>
   <pubDate>Sun, 11 Nov 2007 20:47 GMT</pubDate>
</item>
<item>
   <title>Amelka</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/info/amelka</guid>
   <link>http://wanted.eu.org/en/info/amelka</link>
   <description><![CDATA[
<p>
<em>
Your coming, my dearest, caused
<br />
This vast happiness in my house!
</em>
</p>


<div class="i" style="width: 450px">
<img src="/i/20070930-Amelia/amelka01.jpg" width="450" height="297" alt="Amelia Sochacka, 3900 g, 61 cm" /><p>Amelia Sochacka, 3900 g, 61 cm</p></div>


]]></description>
   <category domain="http://wanted.eu.org/en/">/info</category>
   <pubDate>Tue, 30 Oct 2007 17:40 GMT</pubDate>
</item>
<item>
   <title>The final countdown</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/i_like_it/sport/the_final_countdown</guid>
   <link>http://wanted.eu.org/en/i_like_it/sport/the_final_countdown</link>
   <description><![CDATA[
<p>
It's going to happen tomorrow – the final race of 2007 Formula&nbsp;1 season.
I wonder which one of the three World Champion title pretenders will have
the most luck&hellip;
</p>

<p>
An unusual coincidence could cause all three drivers to finish the
championship with the same number of points. Räikkönen would have to come
second, Alonso – fourth and Hamilton – eighth. All of them would then have
108 points. Regardless, we wouldn't have three winners, because according to
the rules, Räikkönen would win with five individual Grand Prix wins, while
both McLaren drivers only have four.
</p>
<p>
Suppose that the fight would take place just between Alonso and Hamilton,
there are four different combinations of places in Interlagos race, which
would result in a draw and – if I'm correct – both of them sharing the
World Champion title.
</p>
<p>
Outside the Great Britain, where Hamilton is obviously the big star, he is
much less popular in other countries. The main reason for that is the fact
of apparent favourable treatment of the driver by both FIA and McLaren's
management (both organisations are in fact dominated by the British). That's
why I personally support Alonso, hoping that he will repeat the success as
in two last years.
</p>
<p>
In the background of the main combat, people in Poland cheer for
our own Robert Kubica – hoping that maybe at least once in this season
Robert will have more luck and the car will perform fine. The stability of
his BMW for the whole year was well below expectations.
</p>

]]></description>
   <category domain="http://wanted.eu.org/en/">/i_like_it/sport</category>
   <pubDate>Sat, 20 Oct 2007 22:30 GMT</pubDate>
</item>
<item>
   <title>One-click trashed?</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/computers/www/one_click_trashed</guid>
   <link>http://wanted.eu.org/en/computers/www/one_click_trashed</link>
   <description><![CDATA[
<p>
It seems that one brave blogger from New Zealand, <a
href="http://igdmlgd.blogspot.com/2007/10/amazon-one-click-patent-rejected-by-us.html">
Peter Calveley</a> hit the first nail in the coffin of 10 years old <a
href="http://www.amazon.com/">Amazon's</a> patent called “<a
href="http://www.google.com/patents?id=O2YXAAAAEBAJ">1-Click
Shopping</a>”. It is today one of the classic examples of how broken and
extremely prohibitive for small companies the United States patent system
is.
</p>

<p>
As <a
href="http://www.theregister.co.uk/2007/10/17/amazon_1-click_patent_ruling/print.html">
The Register</a> writes, the smart New Zealander, who isn't even a lawyer
himself, challenged the validity of this patent in <acronym
title="United States Patent and Trademark Office">USPTO</acronym>. The fact
that the patent doesn't represent any real innovation was quite obvious for
most technically inclined WWW users for a long time. Nevertheless nobody
managed to successfully challenge its sense according to USPTO's procedures.
For a patent to be valid in USA, the so called <em>prior art</em> (an
earlier example of using the same idea) must not exist. In other words, the
invention must be original.
</p>
<p>
Acting in accordance with the rules, Peter Calveley found earlier examples
of the techniques described in the patent as Amazon's “inventions”. He
used two older patents from 1994 and 1996, which described very similar
ideas, hence they couldn't have been invented by Amazon in 1997. Also, one
of the Newsweek's journalists wrote an article in 1995 titled “The End of
Money?”, in which he described exactly how to perform Internet shopping
with one click of a button. Thanks to those examples of prior art, USPTO
rejected 21 out of 26 patent claims and the status of the remaining ones is
still undecided.
</p>
<p>
Let me say this to all patent trolls: rest in peace :-)
</p>

]]></description>
   <category domain="http://wanted.eu.org/en/">/computers/www</category>
   <pubDate>Wed, 17 Oct 2007 18:15 GMT</pubDate>
</item>
<item>
   <title>Google and piracy (IT Crowd)</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/i_like_it/film/google_and_piracy_it_crowd</guid>
   <link>http://wanted.eu.org/en/i_like_it/film/google_and_piracy_it_crowd</link>
   <description><![CDATA[
<p>
A second season of the cult TV series <a
href="http://en.wikipedia.org/wiki/The_IT_Crowd">The IT Crowd</a> is
currently running on British TV Channel 4. If you don't happen to live on
British Isles you have to help yourself (*cough*) to find the recent
episodes. I heartily recommend watching it and to encourage you, here are
two excerpts, which simply rock.
</p>

<p>
What happens if you type “google” into&nbsp;<a
href="http://www.google.com/">Google</a>? Well, you can break the Internet ;-)
</p>
<object type="application/x-shockwave-flash" width="400" height="326"
data="http://video.google.com/googleplayer.swf?docId=-2629066531715410030">
</object>
<br style="clear: both" />
<p>
The other movie is a parody of antipiracy campaign pushed forward by
organisations like MPAA or RIAA (BTW, they use <a
href="http://it.slashdot.org/article.pl?sid=07/09/15/1843234">unethical
methods</a> of fighting so called piracy themselves).
</p>
<object type="application/x-shockwave-flash" width="400" height="326"
data="http://video.google.com/googleplayer.swf?docId=-5655858512993703928&amp;hl=pl">
</object>
<br style="clear: both" />
<p>
Here is a transcript of the videos:
</p>
<p>
<em>
— I don't think that's true.<br />
— With all due respect John, I'm head of IT and I have it on good
authority. If you type “google” into Google, you can break the Internet,
so please no one try it. Even for a joke. It's not a laughing matter, you
can break the Internet.
</em>
</p>
<p>
The second clip:
</p>
<p>
<em>
You wouldn't steal a handbag.<br />
You wouldn't steal a car.<br />
You wouldn't steal a baby.<br />
You wouldn't shoot a policeman and then steal his helmet.<br />
You wouldn't go to the toilet in his helmet.<br />
And then send it to the policeman's grieving widow.<br />
And then steal it again!<br />
Downloading films is stealing. If you do it, you will face the consequences!
</em>
</p>

]]></description>
   <category domain="http://wanted.eu.org/en/">/i_like_it/film</category>
   <pubDate>Sun, 30 Sep 2007 10:33 GMT</pubDate>
</item>
<item>
   <title>Subliminal advertising 2</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/media/ad/subliminal_advertising_2</guid>
   <link>http://wanted.eu.org/en/media/ad/subliminal_advertising_2</link>
   <description><![CDATA[
<p>
In my <a
href="/en/media/ad/mcdonalds_subliminal_or_viral_marketing">previous
post</a> I wrote about subliminal advertising in the form of single frames
inserted into a movie. It was never proven that this form of advertising
influences the viewer at all. However, there are other ways to
inconspicuously influence people, as two employees of English advertising
agency <a href="http://www.mbaweb.net/">Maher Bird Associates</a> found out
(horrible website, BTW).
</p>

<p>
The clip below was found on YouTube by my friend <a
href="http://rychlicki.net/en/2007/09/01/243/">Tomasz Rychlicki</a>. I
really recommend watching all of it.
</p>
<object type="application/x-shockwave-flash" width="425" height="350"
data="http://www.youtube.com/v/WKpS1KBTzUA"></object>
<br style="clear: both" />
<p>
The question remains, if the events shown here are in fact true. The author
of the programme, <a
href="http://en.wikipedia.org/wiki/Derren_Brown">Derren Brown</a>, is known
for his pseudoscientific experiments demonstrating mind control. Was this
one fake as well, or is it a genuine way to influence people, who should in
theory be less susceptible to subliminal advertising because of their job?
You decide!
</p>
<p>
Additionally, here is another recording of the same author, but made for
American TV.
</p>
<object type="application/x-shockwave-flash" width="425" height="350"
data="http://www.youtube.com/v/f29kF1vZ62o"></object>

]]></description>
   <category domain="http://wanted.eu.org/en/">/media/ad</category>
   <pubDate>Sat, 29 Sep 2007 21:18 GMT</pubDate>
</item>
<item>
   <title>McDonald&apos;s: subliminal or viral marketing?</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/media/ad/mcdonalds_subliminal_or_viral_marketing</guid>
   <link>http://wanted.eu.org/en/media/ad/mcdonalds_subliminal_or_viral_marketing</link>
   <description><![CDATA[
<p>
OK, this is pretty old, but I just happened to stumble upon this. On January
27th, 2007 the American TV station Food Network during their regular program
shown just one frame with McDonald's logo.
</p>

<p>
Many people noticed that, the recording is posted below:
</p>
<object type="application/x-shockwave-flash"
data="http://www.collegehumor.com/moogaloop/moogaloop.swf?clip_id=1737370"
width="480" height="360">
</object>
<br style="clear: both" />
<p>
Most comments, including the recording's author and <a
href="http://www.google.com/search?q=food+network+subliminal+mcdonald">numerous
blog posts</a> suggest that McDonald's employed <a
href="http://en.wikipedia.org/wiki/Subliminal_message">subliminal
marketing</a> here. Many people think that showing an ad for a very short,
unnoticeable period of time will unconsciously affect our preferences, e.g.
after we leave a cinema. Related law regulations in many countries forbid
this form od advertising. In fact, there is no convincing proof that
subliminal messages work at all. An often quoted experiment by James Vicary
in 1957 was in fact <a
href="http://www.snopes.com/business/hidden/popcorn.asp">fake</a>. Food
Network claimed that it was simply a “technical error”. Was that really
the case or do we have hidden viral advertising here? Too often
“technical errors” are blamed for something, which is difficult to admit.
</p>
<p>
First of all, the McDonald's subliminal message theory is very unlikely for
a few reasons:
</p>
<ol>
<li>It's not known, if the phenomenon works at all.</li>
<li>The shortest possible length of emission is 1/60th of a second, which
is long enough for most people to see the odd frame (this contradicts the
definition of subliminal message, which should be invisible).</li>
<li>It would be very risky to put oneself into huge legal problems, because
<acronym title="Federal Communications Commission">FCC</acronym>
forbids subliminal advertising in the USA.</li>
</ol>
<p>
How about viral marketing? The purpose of it is to arouse interest among
viewers with something non-typical and using them to willingly spread the
word. It is very effective, cheap but also quite risky. If the marketing
plan is too obvious, Internet surfers will find it disgusting and generate a
lot of <a href="http://en.wikipedia.org/wiki/Negative_campaigning">negative
PR</a>, making the management fall into despair.
</p>
<p>
In this case, viral marketing – conscious or just the result of technical
mistake – worked fine. There are many articles on the net, including the
one you're reading now, which talk about the subject, including McDonald's
name and logo. It is clearly visible when you google for [food network
subliminal mcdonald] and find more than 600&nbsp;000 results. Everyone tries to
analyse the video frame by frame and writes kilobytes of text about
McDonald. So let me finish now, cause I'm starting to feel the urge for a
Big Mac.
</p>

]]></description>
   <category domain="http://wanted.eu.org/en/">/media/ad</category>
   <pubDate>Thu, 20 Sep 2007 18:39 GMT</pubDate>
</item>
<item>
   <title>Vision Express OMG!</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/media/ad/vision_express_omg</guid>
   <link>http://wanted.eu.org/en/media/ad/vision_express_omg</link>
   <description><![CDATA[
<p>
Many people wrote about the new <a href="http://www.visionexpress.com/">
Vision Express</a> commercial in Poland, but I haven't seen it recorded
anywhere yet.  I asked <a
href="http://www.depesz.com/index.php/2007/09/09/31337-vision-express-super-optyk-polish-only/">
Hubert “Depesz” Lubaczewski</a> to share his TV recording and I'm posting
it below.
</p>

<p>
The ad gained a lot of popularity among Polish Internet users because of a
peculiar choice of letters used on optician's Snellen chart. They used some
acronyms, which are very popular in chat rooms and other situations:
<acronym title="Oh My God">OMG</acronym>,
<acronym title="What The Fuck">WTF</acronym>,
<acronym title="Shut The Fuck Up">STFU</acronym>,
<acronym title="Owned">PWN3D</acronym>,
<acronym title="You Are A Noob">UR A NOOB</acronym>,
<acronym title="Laughing My Ass Off">LMAO</acronym>,
<acronym title="Rolling On The Floor (Laughing)">ROTF</acronym>,
<acronym title="OK, Thanks, Bye">KTHXBYE</acronym>,
<acronym title="(smiley)">:P</acronym>. Hats off to the media agency which
invented that! The idea most likely comes from the <a
href="http://www.cafepress.com/giftedtwisted/2124259">giftedtwisted</a>
design available at cafepress.com.
</p>

<div class="i" style="width: 250px">
<a href="/i/20070913-Vision_Express/vision_express_1.jpg" onclick="return pop('/i/20070913-Vision_Express/vision_express_1.jpg',600,490,'screenshot 1');">
<img src="/i/20070913-Vision_Express/m_vision_express_1.jpg" width="250" height="204" alt="screenshot 1" /></a><p>screenshot 1</p></div>


<div class="i" style="width: 250px">
<a href="/i/20070913-Vision_Express/vision_express_2.jpg" onclick="return pop('/i/20070913-Vision_Express/vision_express_2.jpg',600,490,'screenshot 2');">
<img src="/i/20070913-Vision_Express/m_vision_express_2.jpg" width="250" height="204" alt="screenshot 2" /></a><p>screenshot 2</p></div>

<br style="clear: both" />
<p>
The <a href="http://en.wikipedia.org/wiki/VOB">VOB</a> file I got was first
cropped, then I <a
href="http://en.wikipedia.org/wiki/Deinterlacing">deinterlaced</a> it and
converted into <a
href="http://en.wikipedia.org/wiki/OGM">OGM</a> format using Xvid
and OGG Vorbis codecs. The result: <a
href="http://wanted.eu.org/pub/video/Vision_Express-OMG.ogm">
Vision_Express-OMG.ogm</a> (3&nbsp;MB). In case you have trouble watching it, I
recommend <a href="http://www.videolan.org/">VLC</a>. I also uploaded it to
Google Video, which is posted below:
</p>
<object type="application/x-shockwave-flash" width="400" height="326"
data="http://video.google.com/googleplayer.swf?docId=-5484908952665626678">
</object>

]]></description>
   <category domain="http://wanted.eu.org/en/">/media/ad</category>
   <pubDate>Thu, 13 Sep 2007 17:30 GMT</pubDate>
</item>
<item>
   <title>Conan O&apos;Brien vs Intel</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/computers/other/conan_vs_intel</guid>
   <link>http://wanted.eu.org/en/computers/other/conan_vs_intel</link>
   <description><![CDATA[
<p>
Conan O'Brien recorded quite a funny movie from Intel headquarters. It
remarkable that the company agreed to show that&hellip; Lots of fun but also
serious criticism of giant firms. Admittedly, one of the big companies I
know doesn't look that bad though, as you can see in the pictures below:
</p>


<div class="i" style="width: 250px">
<a href="/i/200506-Mountain_View-varia/014.jpg" onclick="return pop('/i/200506-Mountain_View-varia/014.jpg',600,450,'bikes');">
<img src="/i/200506-Mountain_View-varia/m_014.jpg" width="250" height="187" alt="bikes" /></a><p>bikes</p></div>


<div class="i" style="width: 250px">
<a href="/i/200506-Mountain_View-varia/015.jpg" onclick="return pop('/i/200506-Mountain_View-varia/015.jpg',600,450,'farewell to the legendary chef');">
<img src="/i/200506-Mountain_View-varia/m_015.jpg" width="250" height="187" alt="farewell to the legendary chef" /></a><p>farewell to the legendary chef</p></div>


<div class="i" style="width: 250px">
<a href="/i/200506-Mountain_View-varia/017.jpg" onclick="return pop('/i/200506-Mountain_View-varia/017.jpg',600,450,'tastes best when cold');">
<img src="/i/200506-Mountain_View-varia/m_017.jpg" width="250" height="187" alt="tastes best when cold" /></a><p>tastes best when cold</p></div>


<div class="i" style="width: 250px">
<a href="/i/200506-Mountain_View-varia/040.jpg" onclick="return pop('/i/200506-Mountain_View-varia/040.jpg',600,450,'matrix');">
<img src="/i/200506-Mountain_View-varia/m_040.jpg" width="250" height="187" alt="matrix" /></a><p>matrix</p></div>


<div class="i" style="width: 250px">
<a href="/i/200506-Mountain_View-varia/041.jpg" onclick="return pop('/i/200506-Mountain_View-varia/041.jpg',600,450,'matrix #2');">
<img src="/i/200506-Mountain_View-varia/m_041.jpg" width="250" height="187" alt="matrix #2" /></a><p>matrix #2</p></div>


<div class="i" style="width: 250px">
<a href="/i/200506-Mountain_View-varia/059.jpg" onclick="return pop('/i/200506-Mountain_View-varia/059.jpg',600,450,'Google Bike #1');">
<img src="/i/200506-Mountain_View-varia/m_059.jpg" width="250" height="187" alt="Google Bike #1" /></a><p>Google Bike #1</p></div>

<br style="clear: both" />
<p>
And here is the promised video:
</p>
<object type="application/x-shockwave-flash" width="425" height="350"
data="http://www.youtube.com/v/iPmD2h7mG-I"></object>

]]></description>
   <category domain="http://wanted.eu.org/en/">/computers/other</category>
   <pubDate>Thu, 06 Sep 2007 21:19 GMT</pubDate>
</item>
<item>
   <title>Commercial Union and a cut tree</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/media/ad/commercial_union_and_a_cut_tree</guid>
   <link>http://wanted.eu.org/en/media/ad/commercial_union_and_a_cut_tree</link>
   <description><![CDATA[
<p>
In my <a href="/en/media/ad/cadbury_wedel_garden">previous post</a> about
the music in ads I wrote about Wedel-Cadbury. Several people commented on
Polish version that there's another ad with similar nice music – Commercial
Union Poland with the cut down tree motive. Both in the comments and <a
href="http://reklamy.tv/znane.php?szukaj=commercial">on the web</a> one can
find suggestions that the music is “Les Jours Tristes (Instrumental)” by
Yann Tiersen. Is that really the case?
</p>

<p>
It's easy to forget the exact tone of the CU ad. There was a movie, <a
href="http://www.imdb.com/title/tt0211915/">Amelie</a>, released earlier
which had the above mentioned piece in the soundtrack. Someone came up with
an idea, that the ad music was very similar and he spread this unconfirmed
information. To be honest, I was very skeptical about that, but the problem
was to find a recording of this ad from 2003. I tried the web search, P2P,
FTP – without luck. Finally, I decided to have a look at Commercial Union's
website itself and amazingly <a
href="http://www.cu.com.pl/Portal?refId=85FV1YG2EGP8T283LCA44KCC">it was
right there</a>. The commercial is part of the campaign called „Trust comes
with commitment” from June 2003.
</p>
<p>
I uploaded the movie to Google Video for easier playback, so without futher
ado watch and, most importantly, listen to the piece, which certainly is not
Yann Tiersen's „Les Jours Tristes (Instrumental)”.
</p>
<object type="application/x-shockwave-flash" width="400" height="326"
data="http://video.google.com/googleplayer.swf?docId=-3451661664643931497">
</object>
<br style="clear: both" />
<p>
In case you have any doubts, the clip below (quite nice, by the way) has the
original Tiersen's music:
</p>
<object type="application/x-shockwave-flash" width="425" height="350"
data="http://www.youtube.com/v/9kkuaOLRAeA"></object>
<br style="clear: both" />
<p>
Update: Karol Papała commented on my Polish blog, that he found the actual
composer of the Commercial Union ad music. It's Maciej Zieliński, a Polish
guy and an author of many more tunes used in popular ads. You can listen to
some samples <a href="http://www.maciejzielinski.pl/en_rek.htm">at his
website</a>, including the CU piece (<a href="/i/_misc/Commercial.mp3">local
copy</a>).
</p>

]]></description>
   <category domain="http://wanted.eu.org/en/">/media/ad</category>
   <pubDate>Tue, 04 Sep 2007 18:12 GMT</pubDate>
</item>
<item>
   <title>OOXML denied by ISO!</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/computers/microsoft/ooxml_denied_by_iso</guid>
   <link>http://wanted.eu.org/en/computers/microsoft/ooxml_denied_by_iso</link>
   <description><![CDATA[
<p>
It seems that the countries voting on OOXML in ISO <a
href="http://www.noooxml.org/forum/t-18553/iso-records-a-no-vote-on-ooxml">
were against the fast-track approval</a> of this standard (<a
href="http://www.iso.org/iso/pressrelease.htm?refid=Ref1070">official ISO
announcement</a>). It means, that Microsoft will have to take care of
hundreds of problems found in the specification and the final decision is
postponed at least until February 2008.
</p>

<p>
In other news, Microsoft ordered an extra delivery of <a
href="http://www.smh.com.au/news/technology/microsoft-ceo-im-going-to-fing-kill-google/2005/09/03/1125302772214.html">
office chairs</a> :-)
</p>
<p>
My related posts:
</p>
<ul>
<li><a href="/en/computers/microsoft/opinion_on_ooxml">My opinion on OOXML standardisation</a></li>
<li><a href="/en/computers/microsoft/ooxml_protest_brings_a_result">OOXML protest brings a
result</a></li>
<li><a href="/en/computers/microsoft/microsoft_bought_swedish_votes">Microsoft bought Swedish
votes for OOXML case</a></li>
<li><a href="/en/computers/microsoft/poland_votes_yes_on_ooxml">Poland votes yes on OOXML</a></li>
</ul>

]]></description>
   <category domain="http://wanted.eu.org/en/">/computers/microsoft</category>
   <pubDate>Tue, 04 Sep 2007 16:41 GMT</pubDate>
</item>
<item>
   <title>Another rootkit from Sony</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/computers/other/another_rootkit_from_sony</guid>
   <link>http://wanted.eu.org/en/computers/other/another_rootkit_from_sony</link>
   <description><![CDATA[
<p>
It might seem that after <a
href="http://en.wikipedia.org/wiki/2005_Sony_BMG_CD_copy_protection_scandal">
the previous scandal</a> with rootkit software on CDs, Sony will be more
cautious. Well&hellip; it seems that one lesson of PR is not enough.
F-Secure labs <a
href="http://www.f-secure.com/weblog/archives/archive-082007.html#00001264">
found</a> rootkit-like software on USB pendrive integrated with fingerprint
reader, made by the very same company.
</p>

]]></description>
   <category domain="http://wanted.eu.org/en/">/computers/other</category>
   <pubDate>Sun, 02 Sep 2007 18:24 GMT</pubDate>
</item>
<item>
   <title>A short movie about Gmail</title>
   <guid isPermaLink="true">http://wanted.eu.org/en/computers/google/short_movie_about_gmail</guid>
   <link>http://wanted.eu.org/en/computers/google/short_movie_about_gmail</link>
   <description><![CDATA[
<p>
Google started a new funny project – <a
href="http://mail.google.com/mail/help/gmail_video.html">
a group video advertising Gmail</a>. The idea is that users create short
flicks (up to 10 seconds) where the red envelope (Gmail logo) moves from
left to right edge of the screen. After joining the videos one will get
something symbolising the long way an e-mail must travel.
</p>
<p>
Together with Iza I have just created our proposal, we'll see if it gets
chosen to the final movie&hellip;
</p>

<object type="application/x-shockwave-flash" width="425" height="350"
data="http://www.youtube.com/v/dpe0tvwUTKA"></object>
<br style="clear: both" />
<p>
Update (2007-09-02):
<br />
The final compilation has been published. Unfortunately my movie didn't make
it, but I had some fun anyway.
</p>
<object type="application/x-shockwave-flash" width="425" height="350"
data="http://www.youtube.com/v/qKAInP_tmHk"></object>
<br style="clear: both" />
<p>
More movies can be seen <a
href="http://www.youtube.com/video_response_view_all?v=VfDW7qAdFGk">at
YouTube</a>.
</p>

]]></description>
   <category domain="http://wanted.eu.org/en/">/computers/google</category>
   <pubDate>Sun, 02 Sep 2007 18:08 GMT</pubDate>
</item>
</channel>
</rss>
